Your Name Can Ride With Record-Setter
Cole Custer October 25!

Cole Custer, a friend to Ken Schrader Racing and the youngest driver in history to win a NASCAR national series touring event, has offered to carry PINK ribbons on his #00 Haas Automation Silverado (Camping World Series) truck for one race! Custer's victory at New Hampshire Motor Speedway in a Truck Series race on September 20, 2014 stunned the racing world and made even international sports headlines.

Custer is entered in the October 25 Camping World Truck Series race at Martinsville Speedway. This will be only Custer's eighth truck race in 2014. Haas Racing Development and owner Gene Haas have dedicated space on the #00 for Breast Cancer Awareness and in support of the annual KSR PINK Campaign. The 2014 campaign has raised more than $2,000 to benefit the Breast Health Center at NorthEast Medical in Concord, NC. Custer's team, based in Cabarrus County, will carry the PINK campaign as part of Breast Cancer Awareness Month.

“It's always good to help out a great cause," said Custer, 16. “Knowing this money will go to a local facility to help local breast cancer patients makes this program a winner."

Ribbons are available for purchase at $10 each. Donors may visit Follow the prompts and in the designation section, select Ken Schrader Racing. The name of the donor's choice will be placed on a PINK ribbon that will be displayed on Custer's #00 for the race.

Deadline for purchasing your ribbon is Wednesday, October 22.



Beginning in 2015, Cole Custer will lead JR Motorsports (JRM) into new territory as the organization makes a foray into NASCAR Camping World Truck Series (NCWTS) competition. Custer, a native of Ladera Ranch, Calif., will pilot the No. 00 Haas Automation Silverado in 10 NCWTS races for JRM this season.

At only 17 years of age, Custer's talents behind the wheel are undeniable, and his future remarkably bright. In 2014 alone, Custer twice etched his name in the NASCAR history books in NCWTS competition. First came a pole award at Gateway Motorsports Park (St. Louis, Mo.), which made him the youngest pole winner in NASCAR Touring Series history. Then by virtue of a remarkable win at New Hampshire Motor Speedway, Custer became the youngest victor in NASCAR Touring Series history. He concluded the 2014 NCWTS season with one win, two top-five and six top-10 finishes in only nine series starts.

Custer's ascent up the racing ladder began at the ripe age of 4, with the youngster spinning circuits in a quarter midget behind a shop in Kannapolis, N.C. For the next seven years he traversed the United States competing in weekly Quarter Midget Association (QMA) and United States Auto Club (USAC) Quarter Midget races. During this time Custer also honed his skills in pavement and dirt karting events, in addition to Bandalero racing at Charlotte Motor Speedway. All told, he accumulated more than 100 feature wins in competition from 2002-10.

Custer progressed rapidly and soon graduated to USAC Midgets and Legend Cars. By the time he was 12, Custer locked down a 2011 USAC National Championship, winning a total of 15 races in only 22 starts. The success helped propel him into Late Model competition, where he earned 10 wins in various races across the western and southern regions of the U.S.

A transition to the NASCAR K&N Pro Series followed in 2013-14, and Custer's aptitude at that level shattered expectations. Competing in only 26 races in both the West and East Series, Custer secured four wins, nine top-five and 11 top-10 finishes and four pole awards. Included in that total was a dominant performance at Iowa Speedway in 2013, when he started from the pole and led the race from start to finish.

For the 2015 NCWTS season, Custer will be paired with veteran crew chief Joe Shear, Jr. who also served as crew chief for Custer during the 2014 season. Shear Jr. is a nine-time winner in the NCWTS.

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Sponsors & Partners



Haas Automation is the largest machine tool builder in the United States, and one of the largest builders of CNC machines in the world. All Haas products are built in the company's 1-million-square-foot manufacturing facility in Southern California, and distributed through a worldwide network of Haas Factory Outlets (HFOs) that provide immediate local service and support to keep customers' machines operating at their optimum level. Each HFO has complete showroom facilities, factory-trained service personnel, extensive spare parts inventories, and fully stocked service vehicle.

NAPA Auto Parts was founded more than 85 years ago to meet America's growing need for an effective auto parts distribution system. Today, 91% of do-it-yourself customers recognize the NAPA brand name. NAPA's parent is Genuine Parts Company, headquartered in Atlanta and employing more than 31,000 people nationwide. NAPA AUTO PARTS Stores are known for:

  • Having over 6,100 retail parts stores nationwide
  • Having 64 strategically located distribution centers serving all 50 states
  • Over 422,000 quality parts and accessories for automotive and industrial applications—the most extensive inventory in the industry
  • NAPA AUTO PARTS Classification—a unique inventory control system that helps find the exact part needed
NAPA Quality goes a long way. NAPA AutoCare centers make up the largest network of independent mechanics in North America with more than 12,000 locations. So if it's time for routine maintenance, or a vehicle is in need of major repairs, there's a NAPA AutoCare ASC Certified mechanic nearby. All repairs at a NAPA AutoCare center come with NAPA's free Peace of Mind warranty that covers parts and labor for 24 months or 24,000 miles and is honored at every location nationwide.

Associate Sponsors

Creative Machining Technology
Universal Technical Institute (UTI/NTI)
Bellwood Autobody
Johnsen's Chemicals
Lincoln Electric
Brown & Miller
MPD Racing
Smith Transport

Our Partners

Nascar K&N Series
High Point Racing

The Nascar K&N Series was the focus for 2013 and results were beyond expectations. Two wins and three pole positions gave the team enormous confidence. The Iowa win made Cole the youngest winner in Nascar K&N history, he dominated the race by sittling on the pole and leading the entire race. He also competed and won in Irwindale Speedway Late Model events. Rounding out the year included SRL and Super Late Model events all over the country.

Cole's first laps turned were in a Quarter Midget at 4 years old behind Randy LaJoie's shop in Kannapolis, North Carolina. For the next seven years he traveled the United States competing in QMA and USAC Quarter Midget races weekly. Racing in numerous classes including Jr Honda, Jr Stock, Sr Honda, Sr Stock, Lt 160, World Formula, Lt AA, Hvy AA is where he developed his passion for racing.

Also, during these years Cole competed in pavement and dirt Karting events as well as Bandalero racing at Charlotte Motor Speedway. Rarely did a week pass when he wasn't behind the wheel racing or testing.

After racing for seven years in Quarter Midgets Cole graduated to USAC Midgets and Legend Cars. At 11 years old he began testing both pavement and dirt USAC Focus midgets and at 12 he was allowed to race in the USAC series. Competing for the USAC National Championship he won 15 races in 22 starts on his way to the 2011 USAC National Championship.

During 2011 he also competed in Legend Car events at Charlotte Motor Speedway. While on the West Coast Cole was allowed to test Late Model Stock Cars at Irwindale Speedway in Southern California.

Nascar opened up the age limit to 14 year olds in the Late Model division and Cole jumped on the opportunity. Racing in California, Nevada, North Carolina, and South Carolina resulted in 10 wins including his first start in a Late Model at I-10 Speedway. Winning Nascar Rookie-of-the-Year awards in Nevada and Concord North Carolina build confidence.

Plans were started to compete next year in the Nascar K&N Series and testing along with team building resulted.

Finally Cole was age eligible to race in a major Nascar Touring Series. The Nascar Camping World Truck Series allows approved 16 year old drivers to compete on tracks 1.25 miles and smaller. Cole became the youngest winner in all Nascar Touring Series history when he won at Loudon, New Hampshire. Cole also became the youngest pole winner in Nascar Touring Series history when he set a new track record at Gateway, St. Louis. In addition to his Truck Series accomplishments Cole also won two races in the Nascar K&N Series at Phoenix and Richmond.

Cole will compete for JR Motorsports in (10) Nascar Camping World Truck Series races and (3) ARCA races. Also scheduled are (2) K&N races for Bill McAnally Racing and finally some Modified races with High Point Racing and misc. dirt midget races starting with the Chili Bowl in Tulsa, Oklahoma.

Career Highlights

Early Years
Middle Years
Middle Years
Middle Years
Middle Years
Middle Years


Dirt Midget
Chili Bowl 
Tulsa, Ok
Blythe Speedway
Blythe, CA
Kern Speedway
Bakersfield, CA
CW Truck
Martinsville Speedway
Martinsville, VA
New Jersey Motorsports Park
Millville, NJ
CW Truck
Dover International Speedway
Dover, DE
Pocono Raceway
Pocono, PA
CW Truck
Gateway Motorsports Park
St. louis, MO
CW Truck
Iowa Speedway
Newton, IA
KN West
Sonoma Raceway
Sonoma, CA
CW Truck
Eldora Speedway
New Weston, OH
Pocono Raceway
Pocono, PA
KN East
Watkins Glen 
Watkins Glen, NY
CW Truck
Bristol Motor Speedway
Bristol, TN
CW Truck
Canadian Tire Motorsports Park
Clarington, Ontario, Canada
CW Truck
New Hampshire Motor Speedway
Loudon, NH
CW Truck
Martinsville Speedway
Martinsville, VA
CW Truck
Phoenix International Raceway
Goodyear, AZ

Media Kit

Cole Custer

2015 #00 Camping World Truck Series

Driver: Cole Custer

#00 (10) races on 1.25-mike and shorter tracks

Team: JR Motorsports

Owner: Dale Earnhardt Jr

Crew Chief: Joe Shear, Jr.

Crew Members: Rich Lushes, Steven Legendre, Andrew Migliozzi, Steve Kenahan, Kelly Kellis, Bryan Honeycutt, Thomas Jacobs

2015 #00 ARCA Series

Driver: Cole Custer

#00 (3) races at New Jersey road course and both Pocono races

Crew Chief: Rich Lushes

2015 #00 K&N Series (East and West)

Driver: Cole Custer

#00 (2) races at Sonoma and Watkins Glen

Crew Chief: Rich Lushes

Press Releases

Kern County Race Report 2
2013 Pre-Season Release
2013 Cole Custer Iowa Win
2014 BMR Phoenix Results
2013 Iowa Race
2013_Pensacola Race Report
Custer Trucks to First Top.pdf
2014 New Hampshire win
USAC Championship Press Release FINAL
2013 Greenville Race Report
BMR Richmond Results
Cut Tire Cripples Custer’s Debut Race in
Cut Tire Cripples Custer’s Debut Race 2 in
Custer Finishes 11th in Truck Series Debut at Martinsville
Richmond Race Report 2
2013 Langley Speedway

Photos click to download

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Email:  Phone: 704-200-7948