Your Name Can Ride With Record-Setter
Cole Custer October 25!

Cole Custer, a friend to Ken Schrader Racing and the youngest driver in history to win a NASCAR national series touring event, has offered to carry PINK ribbons on his #00 Haas Automation Silverado (Camping World Series) truck for one race! Custer's victory at New Hampshire Motor Speedway in a Truck Series race on September 20, 2014 stunned the racing world and made even international sports headlines.

Custer is entered in the October 25 Camping World Truck Series race at Martinsville Speedway. This will be only Custer's eighth truck race in 2014. Haas Racing Development and owner Gene Haas have dedicated space on the #00 for Breast Cancer Awareness and in support of the annual KSR PINK Campaign. The 2014 campaign has raised more than $2,000 to benefit the Breast Health Center at NorthEast Medical in Concord, NC. Custer's team, based in Cabarrus County, will carry the PINK campaign as part of Breast Cancer Awareness Month.

“It's always good to help out a great cause," said Custer, 16. “Knowing this money will go to a local facility to help local breast cancer patients makes this program a winner."

Ribbons are available for purchase at $10 each. Donors may visit Follow the prompts and in the designation section, select Ken Schrader Racing. The name of the donor's choice will be placed on a PINK ribbon that will be displayed on Custer's #00 for the race.

Deadline for purchasing your ribbon is Wednesday, October 22.


Beginning in 2015, Cole Custer will lead JR Motorsports (JRM) into new territory as the organization makes a foray into NASCAR Camping World Truck Series (NCWTS) competition. Custer, a native of Ladera Ranch, Calif., will pilot the No. 00 Haas Automation Silverado in 10 NCWTS races for JRM this season.

At only 17 years of age, Custer's talents behind the wheel are undeniable, and his future remarkably bright. In 2014 alone, Custer twice etched his name in the NASCAR history books in NCWTS competition. First came a pole award at Gateway Motorsports Park (St. Louis, Mo.), which made him the youngest pole winner in NASCAR Touring Series history. Then by virtue of a remarkable win at New Hampshire Motor Speedway, Custer became the youngest victor in NASCAR Touring Series history. He concluded the 2014 NCWTS season with one win, two top-five and six top-10 finishes in only nine series starts.

Custer's ascent up the racing ladder began at the ripe age of 4, with the youngster spinning circuits in a quarter midget behind a shop in Kannapolis, N.C. For the next seven years he traversed the United States competing in weekly Quarter Midget Association (QMA) and United States Auto Club (USAC) Quarter Midget races. During this time Custer also honed his skills in pavement and dirt karting events, in addition to Bandalero racing at Charlotte Motor Speedway. All told, he accumulated more than 100 feature wins in competition from 2002-10.

Custer progressed rapidly and soon graduated to USAC Midgets and Legend Cars. By the time he was 12, Custer locked down a 2011 USAC National Championship, winning a total of 15 races in only 22 starts. The success helped propel him into Late Model competition, where he earned 10 wins in various races across the western and southern regions of the U.S.

A transition to the NASCAR K&N Pro Series followed in 2013-14, and Custer's aptitude at that level shattered expectations. Competing in only 26 races in both the West and East Series, Custer secured four wins, nine top-five and 11 top-10 finishes and four pole awards. Included in that total was a dominant performance at Iowa Speedway in 2013, when he started from the pole and led the race from start to finish.

For the 2015 NCWTS season, Custer will be paired with veteran crew chief Joe Shear, Jr. who also served as crew chief for Custer during the 2014 season. Shear Jr. is a nine-time winner in the NCWTS.

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Sponsors & Partners




Haas Automation is the largest machine tool builder in the United States, and one of the largest builders of CNC machines in the world. All Haas products are built in the company's 1-million-square-foot manufacturing facility in Southern California, and distributed through a worldwide network of Haas Factory Outlets (HFOs) that provide immediate local service and support to keep customers' machines operating at their optimum level. Each HFO has complete showroom facilities, factory-trained service personnel, extensive spare parts inventories, and fully stocked service vehicle.

Formed in 1985 in Longmont, Colorado, Code 3 Associates is a national response team that at the request of local government officials, provides animal rescue and recovery in times of disaster. The organization has evolved from one unpaid volunteer to approximately 75 professional responders and thousands of members around the country, which include animal welfare, law enforcement, fire, EMS and veterinary specialists from the United States and Canada. While its focus is animals and their owners, Code 3 Associates trains its responders to the standards of human rescue, and Code 3 Associates also provides training to conduct thorough investigations into animal welfare issues, all of which is accredited by Colorado State University and the school's Veterinary Teaching Hospital.

Those wanting to learn more about Code 3 Associates and what they can do to support its mission can do so by visiting

OneMain Financial information coming soon

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High Point Racing

The Nascar K&N Series was the focus for 2013 and results were beyond expectations. Two wins and three pole positions gave the team enormous confidence. The Iowa win made Cole the youngest winner in Nascar K&N history, he dominated the race by sittling on the pole and leading the entire race. He also competed and won in Irwindale Speedway Late Model events. Rounding out the year included SRL and Super Late Model events all over the country.

Cole's first laps turned were in a Quarter Midget at 4 years old behind Randy LaJoie's shop in Kannapolis, North Carolina. For the next seven years he traveled the United States competing in QMA and USAC Quarter Midget races weekly. Racing in numerous classes including Jr Honda, Jr Stock, Sr Honda, Sr Stock, Lt 160, World Formula, Lt AA, Hvy AA is where he developed his passion for racing.

Also, during these years Cole competed in pavement and dirt Karting events as well as Bandalero racing at Charlotte Motor Speedway. Rarely did a week pass when he wasn't behind the wheel racing or testing.

After racing for seven years in Quarter Midgets Cole graduated to USAC Midgets and Legend Cars. At 11 years old he began testing both pavement and dirt USAC Focus midgets and at 12 he was allowed to race in the USAC series. Competing for the USAC National Championship he won 15 races in 22 starts on his way to the 2011 USAC National Championship.

During 2011 he also competed in Legend Car events at Charlotte Motor Speedway. While on the West Coast Cole was allowed to test Late Model Stock Cars at Irwindale Speedway in Southern California.

Nascar opened up the age limit to 14 year olds in the Late Model division and Cole jumped on the opportunity. Racing in California, Nevada, North Carolina, and South Carolina resulted in 10 wins including his first start in a Late Model at I-10 Speedway. Winning Nascar Rookie-of-the-Year awards in Nevada and Concord North Carolina build confidence.

Plans were started to compete next year in the Nascar K&N Series and testing along with team building resulted.

Finally Cole was age eligible to race in a major Nascar Touring Series. The Nascar Camping World Truck Series allows approved 16 year old drivers to compete on tracks 1.25 miles and smaller. Cole became the youngest winner in all Nascar Touring Series history when he won at Loudon, New Hampshire. Cole also became the youngest pole winner in Nascar Touring Series history when he set a new track record at Gateway, St. Louis. In addition to his Truck Series accomplishments Cole also won two races in the Nascar K&N Series at Phoenix and Richmond.

Cole will compete for JR Motorsports in (10) Nascar Camping World Truck Series races and (3) ARCA races. Also scheduled are (2) K&N races for Bill McAnally Racing and finally some Modified races with High Point Racing and misc. dirt midget races starting with the Chili Bowl in Tulsa, Oklahoma.

Career Highlights

Early Years
Middle Years
Middle Years
Middle Years
Middle Years
Middle Years


Date Series Speedway Location
feb. 13 Arca Daytona International Speedway Daytona, FL
feb. 19 CW Truck Daytona International Speedway Daytona, FL
feb. 27 CW Truck Atlanta Motor Speedway Atlanta, GA
april 2 CW Truck Martinsville Speedway Martinsville, VA
april 23 Xfinity Richmond International Speedway Richmond, VA
may 6 CW Truck Kansas Speedway Kansas City, KS
may 13 CW Truck Dover International Speedway Dover, DE
may 20 CW Truck Charlotte Motor Speedway Charlotte, NC
may 28 Xfinity Charlotte Motor Speedway Charlotte, NC
june 10 CW Truck Texas Motor Speedway Fort Worth, TX
june 18 CW Truck Iowa Speedway Newton, IA
june 25 CW Truck Gateway Speedway St Louis, MO
july 7 CW Truck Kentucky Speedway Sparta, KY
july 8 Xfinity Kentucky Speedway Sparta, KY
july 20 CW Truck Eldora Speedway New Weston, OH
july 30 CW Truck Pocono Raceway Pocono, PA
aug. 17 CW Truck Bristol Motor Speedway Bristol, TN
aug. 27 CW Truck Michigan International Speedway Brooklyn, MI
sept. 4 CW Truck Canadian Tire Motorsport Park Clannington, ONT
sept. 16 CW Truck Chicagoland Speedway Joliet, IL
sept. 24 CW Truck New Hampshire Loudon, NH
oct. 1 CW Truck Las Vegas Speedway Las Vegas, NV
oct. 7 CW Truck Charlotte Motor Speedway Charlotte, NC
oct. 22 CW Truck Talladega Superspeedway Talladega, AL
oct. 29 CW Truck Martinsville Speedway Martinsville, VA
nov. 4 CW Truck Texas Motor Speedway Fort Worth, TX
nov. 11 CW Truck Phoenix International Raceway Goodyear, AZ
nov. 18 CW Truck Homestead-Miami Speedway Homestead, FL
nov. 19 Xfinity Homestead-Miami Speedway Homestead, FL

Media Kit

Cole Custer

2015 #00 Camping World Truck Series

Driver: Cole Custer

#00 (10) races on 1.25-mike and shorter tracks

Team: JR Motorsports

Owner: Dale Earnhardt Jr

Crew Chief: Joe Shear, Jr.

Crew Members: Steven Legendre, Andrew Migliozzi, Kelly Kellis, Bryan Honeycutt, Thomas Jacobs, Kendel Legendre, Sue Legendre, Jonathan Davis, Eddie Horrocks, Brian Griffin

2015 #54 ARCA Series

Driver: Cole Custer

1 Race - Daytona

Team: Ken Schrader Racing

Crew Chief: Matt Weber

Owner: Ken Schrader

Press Releases

Kern County Race Report 2
2013 Pre-Season Release
2013 Cole Custer Iowa Win
JR Motorsports Race Report.pdf
2014 BMR Phoenix Results
2015 Code 3 Cole Custer Press Release.pdf
2013 Iowa Race
2013_Pensacola Race Report
Custer Sets Another Record with ARCA Victory at Pocono.pdf
Custer Trucks to First Top.pdf
2014 New Hampshire win
USAC Championship Press Release FINAL
2013 Greenville Race Report
BMR Richmond Results
Cut Tire Cripples Custer’s Debut Race in
Cut Tire Cripples Custer’s Debut Race 2 in
Custer Finishes 11th in Truck Series Debut at Martinsville
Richmond Race Report 2
2013 Langley Speedway

Photos click to download

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Email:  Phone: 704-200-7948