Your Name Can Ride With Record-Setter
Cole Custer October 25!

Cole Custer, a friend to Ken Schrader Racing and the youngest driver in history to win a NASCAR national series touring event, has offered to carry PINK ribbons on his #00 Haas Automation Silverado (Camping World Series) truck for one race! Custer's victory at New Hampshire Motor Speedway in a Truck Series race on September 20, 2014 stunned the racing world and made even international sports headlines.

Custer is entered in the October 25 Camping World Truck Series race at Martinsville Speedway. This will be only Custer's eighth truck race in 2014. Haas Racing Development and owner Gene Haas have dedicated space on the #00 for Breast Cancer Awareness and in support of the annual KSR PINK Campaign. The 2014 campaign has raised more than $2,000 to benefit the Breast Health Center at NorthEast Medical in Concord, NC. Custer's team, based in Cabarrus County, will carry the PINK campaign as part of Breast Cancer Awareness Month.

“It's always good to help out a great cause," said Custer, 16. “Knowing this money will go to a local facility to help local breast cancer patients makes this program a winner."

Ribbons are available for purchase at $10 each. Donors may visit Follow the prompts and in the designation section, select Ken Schrader Racing. The name of the donor's choice will be placed on a PINK ribbon that will be displayed on Custer's #00 for the race.

Deadline for purchasing your ribbon is Wednesday, October 22.



Custer Wins at New Hampshire

Haas Automation Driver Becomes Youngest Winner in NASCAR National Touring Series History

LOUDON, N.H. (Sept. 20, 2014) - Cole Custer's rising-star status shined brightly in the UNOH 175 NASCAR Camping World Truck Series race Saturday at New Hampshire Motor Speedway in Loudon.

Custer, driver of the No. 00 Haas Automation Chevrolet Silverado for Haas Racing Development (HRD), scored his first career Truck Series victory in just his seventh series start. At 16 years, seven months and 28 days, he is the youngest race winner in NASCAR national series history.

Custer started from the pole with a record qualifying lap of 28.877 seconds at 131.897 mph. He then led three times for a race-high 148 laps in the 175-lap race around the 1.058-mile oval.

"What a great feeling and great win," said Custer, who came into New Hampshire with four straight top-10 Truck Series finishes. "This is just our seventh race together as a team. We've been pretty good every time we've gone out and qualified well, but we just had a great Haas Automation Chevrolet Silverado this weekend. We were able to take the lead, which was a big deal because clean air was so important, and after that we were just able to pull away."

Custer's previous best Truck Series finish was sixth in June at Gateway Motorsports Park in Madison, Illinois. He has two more Truck Series races remaining as part of his nine-race Truck Series schedule for HRD in 2014.Custer has four wins in the NASCAR K&N Pro Series, a feeder division to the Camping World Truck Series.

Despite his youth, Custer showed veteran poise at New Hampshire. He led the first 67 laps before briefly giving up the lead during the first round of green-flag pit stops. Custer was able to quickly regain the lead on lap 71 and held it until a caution flag on lap 147. The native of Ladera Ranch, California, brought the No. 00 Haas Automation Chevrolet to pit road under caution for four tires and fuel, but lost the lead as six trucks took either no tires or two tires and forced Custer to restart seventh on lap 152.

"We were able to race our way back to the front after our four-tire stop," Custer said. “I thought that was the right call. Two tires weren't going to be as fast. It was tough to pass, but we were able to get back up there."

Custer raced up to fourth on the lap-152 restart before another quick caution came on lap 156. Custer kept the No. 00 Haas Automation Chevrolet out during the caution period and he restarted fourth on lap 160. Custer made a bold move on the restart to move up to second before the final caution came out on lap 168.

During the final restart, Custer battled former Truck Series champion Matt Crafton for the win, taking the lead for the final time on lap 172. Custer crossed the finish line 1.148 seconds ahead of second place Darrell Wallace Jr.

Custer, who previously won at New Hampshire in the NASCAR K&N Pro Series East on this same race weekend a year ago, received a special honor in victory lane when race sponsor University of Northwestern Ohio (UNOH) offered him a Presidential Scholarship to attend college and pursue a degree.

"UNOH offered me a Presidential Scholarship after the race - I can't believe that," said an excited Custer. "That was very generous of them and I appreciate it very much."

Crafton wound up third, while Johnny Sauter and John Nemechek rounded out the top-five. Cameron Hayley, Erik Jones, Tyler Reddick, Joey Coulter and Ryan Blaney comprised the remainder of the top-10.

There were five caution periods for 23 laps with eight drivers failing to finish.

The next Camping World Truck Series event for Custer is the Kroger 200 on Saturday, Oct. 25 at Martinsville (Va.) Speedway. The race starts at 1:30 p.m. EDT, with live coverage provided by FOX Sports 1.


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Sponsors & Partners



Haas Automation is the largest machine tool builder in the United States, and one of the largest builders of CNC machines in the world. All Haas products are built in the company's 1-million-square-foot manufacturing facility in Southern California, and distributed through a worldwide network of Haas Factory Outlets (HFOs) that provide immediate local service and support to keep customers' machines operating at their optimum level. Each HFO has complete showroom facilities, factory-trained service personnel, extensive spare parts inventories, and fully stocked service vehicle.

NAPA Auto Parts was founded more than 85 years ago to meet America's growing need for an effective auto parts distribution system. Today, 91% of do-it-yourself customers recognize the NAPA brand name. NAPA's parent is Genuine Parts Company, headquartered in Atlanta and employing more than 31,000 people nationwide. NAPA AUTO PARTS Stores are known for:

  • Having over 6,100 retail parts stores nationwide
  • Having 64 strategically located distribution centers serving all 50 states
  • Over 422,000 quality parts and accessories for automotive and industrial applications—the most extensive inventory in the industry
  • NAPA AUTO PARTS Classification—a unique inventory control system that helps find the exact part needed
NAPA Quality goes a long way. NAPA AutoCare centers make up the largest network of independent mechanics in North America with more than 12,000 locations. So if it's time for routine maintenance, or a vehicle is in need of major repairs, there's a NAPA AutoCare ASC Certified mechanic nearby. All repairs at a NAPA AutoCare center come with NAPA's free Peace of Mind warranty that covers parts and labor for 24 months or 24,000 miles and is honored at every location nationwide.

Associate Sponsors

Creative Machining Technology
Universal Technical Institute (UTI/NTI)
Bellwood Autobody
Johnsen's Chemicals
Lincoln Electric
Brown & Miller
MPD Racing
Smith Transport

Our Partners

Nascar K&N Series
High Point Racing

The Nascar K&N Series was the focus for 2013 and results were beyond expectations. Two wins and three pole positions gave the team enormous confidence. The Iowa win made Cole the youngest winner in Nascar K&N history, he dominated the race by sittling on the pole and leading the entire race. He also competed and won in Irwindale Speedway Late Model events. Rounding out the year included SRL and Super Late Model events all over the country.

Cole's first laps turned were in a Quarter Midget at 4 years old behind Randy LaJoie's shop in Kannapolis, North Carolina. For the next seven years he traveled the United States competing in QMA and USAC Quarter Midget races weekly. Racing in numerous classes including Jr Honda, Jr Stock, Sr Honda, Sr Stock, Lt 160, World Formula, Lt AA, Hvy AA is where he developed his passion for racing.

Also, during these years Cole competed in pavement and dirt Karting events as well as Bandalero racing at Charlotte Motor Speedway. Rarely did a week pass when he wasn't behind the wheel racing or testing.

After racing for seven years in Quarter Midgets Cole graduated to USAC Midgets and Legend Cars. At 11 years old he began testing both pavement and dirt USAC Focus midgets and at 12 he was allowed to race in the USAC series. Competing for the USAC National Championship he won 15 races in 22 starts on his way to the 2011 USAC National Championship.

During 2011 he also competed in Legend Car events at Charlotte Motor Speedway. While on the West Coast Cole was allowed to test Late Model Stock Cars at Irwindale Speedway in Southern California.

Nascar opened up the age limit to 14 year olds in the Late Model division and Cole jumped on the opportunity. Racing in California, Nevada, North Carolina, and South Carolina resulted in 10 wins including his first start in a Late Model at I-10 Speedway. Winning Nascar Rookie-of-the-Year awards in Nevada and Concord North Carolina build confidence.

Plans were started to compete next year in the Nascar K&N Series and testing along with team building resulted.

Finally Cole was age eligible to race in a major Nascar Touring Series. The Nascar Camping World Truck Series allows approved 16 year old drivers to compete on tracks 1.25 miles and smaller. Cole became the youngest winner in all Nascar Touring Series history when he won at Loudon, New Hampshire. Cole also became the youngest pole winner in Nascar Touring Series history when he set a new track record at Gateway, St. Louis. In addition to his Truck Series accomplishments Cole also won two races in the Nascar K&N Series at Phoenix and Richmond.

Cole will compete for JR Motorsports in (10) Nascar Camping World Truck Series races and (3) ARCA races. Also scheduled are (2) K&N races for Bill McAnally Racing and finally some Modified races with High Point Racing and misc. dirt midget races starting with the Chili Bowl in Tulsa, Oklahoma.

Career Highlights

Early Years
Middle Years
Middle Years
Middle Years
Middle Years
Middle Years


Dirt Midget
Chili Bowl 
Tulsa, Ok
Blythe Speedway
Blythe, CA
Kern Speedway
Bakersfield, CA
CW Truck
Martinsville Speedway
Martinsville, VA
New Jersey Motorsports Park
Millville, NJ
CW Truck
Dover International Speedway
Dover, DE
Pocono Raceway
Pocono, PA
CW Truck
Gateway Motorsports Park
St. louis, MO
CW Truck
Iowa Speedway
Newton, IA
KN West
Sonoma Raceway
Sonoma, CA
CW Truck
Eldora Speedway
New Weston, OH
Pocono Raceway
Pocono, PA
KN East
Watkins Glen 
Watkins Glen, NY
CW Truck
Bristol Motor Speedway
Bristol, TN
CW Truck
Canadian Tire Motorsports Park
Clarington, Ontario, Canada
CW Truck
New Hampshire Motor Speedway
Loudon, NH
CW Truck
Martinsville Speedway
Martinsville, VA
CW Truck
Phoenix International Raceway
Goodyear, AZ

Media Kit

Cole Custer

2015 #00 Camping World Truck Series

Driver: Cole Custer

#00 (10) races on 1.25-mike and shorter tracks

Team: JR Motorsports

Owner: Dale Earnhardt Jr

Crew Chief: Joe Shear, Jr.

Crew Members: Rich Lushes, Steven Legendre, Andrew Migliozzi, Steve Kenahan, Kelly Kellis, Bryan Honeycutt, Thomas Jacobs

2015 #00 ARCA Series

Driver: Cole Custer

#00 (3) races at New Jersey road course and both Pocono races

Crew Chief: Rich Lushes

2015 #00 K&N Series (East and West)

Driver: Cole Custer

#00 (2) races at Sonoma and Watkins Glen

Crew Chief: Rich Lushes

Press Releases

Kern County Race Report 2
2013 Pre-Season Release
2013 Cole Custer Iowa Win
2014 BMR Phoenix Results
2013 Iowa Race
2013_Pensacola Race Report
Custer Trucks to First Top.pdf
2014 New Hampshire win
USAC Championship Press Release FINAL
2013 Greenville Race Report
BMR Richmond Results
Cut Tire Cripples Custer’s Debut Race in
Cut Tire Cripples Custer’s Debut Race 2 in
Custer Finishes 11th in Truck Series Debut at Martinsville
Richmond Race Report 2
2013 Langley Speedway

Photos click to download

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Email:  Phone: 704-200-7948